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Building a Better Cannabis Business

Connect with Those Who Matter

Today there are so many different ways to connect with people that it can get a little overwhelming. But when it comes to building your brand, there are only two ways: the successful way, and the other way. The successful way includes a combination of the following:

Strategic Communications

  • Positioning and strategy
  • Media relations
  • Advertising
  • Public speaking/speaker training
  • Contributed articles
  • Crisis communications/management

Social Media & Content Marketing

  • Audience analysis/strategy development
  • Posting and monitoring
  • Blogging (on your own blog or guest blogging)
  • Photography and video

Website Development

  • Copywriting (optimized for search)
  • Usability
  • Ground-up design and implementation

Search Engine Marketing & SEO

  • Pay-per-click
  • Advertising
  • Search Engine Optimization